Make it Real.
The Prototyping Agency.
Creating Brands.
Defining Visions.
We are convinced of the power of design and the ability to realise visions, thereby bringing them to life. Along the way, we are creative and above all strategic translators of new methods and approaches. Our workshops are legendary and our purpose-centred brands are superior. Our brand stories are drivers of change. And, most significantly, they cause everyone involved to strive for the extraordinary.
Our Value-Adder:
We call it Markendiamant.
What drives us is a constructive dissatisfaction, a well-meaning criticism with which we question things and discover untapped potential. We aren’t just looking to tick off tasks. We’re strategic sparring partners for game changers and creative companions for those who are adamant about doing things differently. Together with our clients, we go through an iterative process – which can sometimes get heated – to create methods of positioning: with the tried-and-tested TPA ideation process (TPA brand diamond), no one gets lost in the strategic jungle – resulting in more meaning and more value.
A wonderful journey.
Make it Real.
With a Purpose.
We are designers, lateral thinkers, impassioned consultants and champions of interdisciplinary processes. Together, we define and realise strategies that unite design, content and digital aspects to create relevant brand experiences.
For our customers, we network with the right ecosystems and talents. Using agile communication strategies and reliable prototype models, we deliver market success for purpose-centred brands.
‘Make it real’ isn’t a motto – it’s a promise.
Purpose, Purpose, Purpose.
Many are saying that we’re in the middle of a marketing crisis. But we think that, today, it’s no longer sufficient to position a brand around its functional benefits. Brands have to stand for something that goes above and beyond the respective product or service.
Brands have to have a purpose. Nowadays, purpose is the best way to excite people, both internally and externally. And it is of significant importance when it comes to creating shared value.
So where’s the problem? Send it our way!
Trends: The Source of Innovation.
In developing new and forward-looking product strategies, we identify valuable insights from the megatrends of the Zukunftsinstitut and from hundreds of Sedcards in the TPA target group database. By aligning the most important transformation drivers of our time with the needs of the target groups, we create new perspectives, ideas, and opportunities to give lasting impetus to the development and marketing of real estate products. This is not about distant future scenarios but about concrete recommendations for action in the here and now. Digital and analogue.
TPA Keyforces Cycle™
From Need to Product Strategy
Customer Experience
Real Estate Wohnen
Areal Group
Becken
Bewocon
CG Gruppe
Dawonia
Econcept
Engel + Völkers
Kirschner Wohnbau
Kondor Wessels
Living Bauhaus
PRS Family Trust GmbH
SSN Group
Real Estate Services
Cells
Archigon
Bauwerk Kapital
BNP Paribas
Collier International
Celexis
ECE
HB Reavis
Insular
Mundial
Office First
Optima
Patrizia
Perella Weinberg/Am Tacheles
Pecan Development
Taurecon
Terragon
Real Estate Retail
ECA Leipzig
ECE
KPM
Optima
PWRD
Healthcare
Data Value GmbH
Healthpass AG
ideation
Roche Diagnostics
Sanofi Aventis
Takeda
T-Systems
T-Venture
Who is behind it.
Lutz Grimm
Founder
Real Estate Marketing Expert
Storyteller
Entrepreneur