Passion For Real Stuff.

What a Wonderful Journey:

TPA-Product-Analysis

No good solution without true understanding. Our research and data analyses on markets, target groups and trends provide insights that are crucial for the discovery of opportunities, the development of new potential and for true and sustainable added value.

We carry out workshops, interviews and big-data analyses so that, together, we can transform your product and your company – as well as the challenges of the core business – on a new level.

TPA-Branding-Process

Along the tried-and-tested brand diamond, we combine the insights from the analyses and translate them using various methods into differentiating and strategic positions which provide us with the foundation for the creative vision.

This vision is the emotionally tangible brand story that holds everything together at the core of the brand from which everything else is derived: name and logo, design, storytelling, customer journey – but also the product strategy in particular.

TPA-Prototyping-Value

Inspired by the vision, product strategies that are new, different and unique are created in interdisciplinary workshops. To make them successful on the market, we test these concepts with testable prototypes within our target group.

As a component of our iterative process, we use the insights gained to create unique brand experience projects and optimise the customer journey – for extraordinary projects that can be marketed better and with greater value.

TPA Services:

We are strategic experts and creative explorers who have committed themselves to solving complicated challenges. Using intelligent tools and interdisciplinary resources, we map out the perfect product strategy and brand process for our clients: