New Work. New Chances.
Real estate + healthcare = Caretastic Real Estate
Our Manifesto: Show don’t tell.
Brands with rhyme and reason
Creative Strategists.
For Real Estate Values.
For Healthy Habitats.
For a Good Urban Village.
For New Work of Tomorrow.
Transforming Real Estate.
A new brand story for an unconventional investor group? And a name for it. With the new name: Sector 7 and a new look, we have succeeded in making the change in the real estate industry visible.Digitalisation, mobility and globalisation are influencing the development of our cities, our working world and our lives. There is a special energy in these changes, a new design demand for places, places and buildings. Sector 7 recognizes this transformative power and uses it to develop unique opportunities for lucrative real estate investments.And that’s what it looks like: modern, different and designed with the future in mind.
Corporate Brand: Sector 7
Good Communication. Better working.
How do we get employees and their colleagues talking to each other in the digital world? Which rooms require valuable, goal-oriented communication? What kind of places encourage encounters and inspiration? With an attention-grabbing campaign for Brant Immobilien, TPA is creating a New Work Manifesto for an office property that, as a historic telegraph construction office, has always and deeply anchored communication in its DNA. In addition to the product concept and brand development for Telegraph-Berlin, print and online marketing support measures have been implemented, all of which are based on one central insight: communication consists first and foremost of good connections.
Office Location Brand: Telegraph Berlin
Brand Story. Brand Communication.
360° Drive. 100 % Passion.
As a driver of innovation in the market for themed real estate and 360-degree value creators, Mundial AG is reinventing itself in the ever-changing real estate market: Together with TPA, Mundial AG is looking to accelerate and advance developments as a powerful all-round engine. TPA makes the project manager a driving force for turning ideas into locations of extraordinary value. A new presence, a new quality promise, and new projects shape this new sense of purpose.
Corporate Brand: Mundial
A New Urban Area
Together with the CELLS Group, TPA is developing the vision of transforming the former Ku’damm-Karree to a new commercial centre that sets an example and that lives up to the standard of the legendary Berlin boulevard. What emerged was a place-making strategy for a vibrant urban micro-neighbourhood that, on the one hand, pays tribute to this urban gap closure and, on the other hand, inspires and attracts a multifaceted usage mix consisting of office, retail, hospitality, experience, entertainment and culture. TPA developed the product strategy and branding for FÜRST and consulted on the innovative usage mix.
Commercial Location Brand: FÜRST
Product Strategy. Branding + Communication Concepts
ZS Discovers the Co-principle
Cooperation, Collaboration, Co-creation: At ZS, the focus is on working together. As project volume increases, TPA repositions the project developer and professionalizes their presence. Whether it’s working with municipal housing companies to create a Berlin that serves the well-being of many or creating beautiful places together with and in the interests of the residents who live there which encourage participation and interaction. Ultimately seeking to actively shape the future of Berlin with social commitment. This is how the ZS Co-principle makes its impact and turns all participants into partners.
Corporate Brand: ZS Developments
New Work. New Wirtschaftswunder
Pioneering spirit, an urge to create, a feeling of optimism – the spirit of a new Wirtschaftswunder can be felt at the inspiring New Work Campus on the former Commerzbank site in Berlin: as part of a multilevel workshop process with those involved in the project from Pecan Development, TPA places the spotlight on the next generation of business that hopes to benefit from the upswing and the innovative strength of the location, and develops concept building blocks that promote this potential. The historical architecture is therefore charged with the history of the German Wirtschaftswunder and made palpable through numerous artefacts and stories. At the same time, the upswing towards the future is spun off, creating the desire to be a part of this upheaval – a concept that finds its proof of concept with new tenants like Sony Music.
Office Location Brand: Im Wirtschaftswunder
Branding Strategy. Literature. Signalization. On-/Offline Communication.
From Well-Being to Better Working
The challenge of the HB Reavis contract stemming from a pitch was dealing with the contrast between, on the one hand, a location that was ‘untidy’ for an office location in the Friedrichshain neighbourhood in northern Berlin and a more traditional office building on the other hand. TPA solves this problem by making the location, still lacking an identity, the hero of the communication in the combination of the visible heritage of the slaughterhouses and future-oriented place making. However, the office building itself – which closes a gap as an urban building block – is deliberately outshone by the location brand: with the DSTRCT brand, which borrows from the Meatpacking District in New York, TPA is creating a networked brand that stages the location as a hip gravitational field and offers companies a real advantage, in terms of location, in the competition for talent with numerous urban features.
Office Location Brand: DSTRCT
Branding + Communication Strategy.
GBW Future-Proof
With a new name and corporate design, the Munich-based GBW Group transformed itself from a traditional housing association to a future-oriented and approachable real estate company. A real challenge, because both the social responsibility as well as the yield expectations of investors in the largest residential-property company in southern Germany had to be accounted for. TPA is accompanying its long-standing customer GBW on this journey and is supporting this strategic process. ‘Home is where the heart is’: TPA offers advice regarding B2C-oriented communication and declares ‘living’ to be a matter close to its heart. The focus of communication is therefore the translation of living concepts oriented towards target groups and megatrends into emotional, tangible benefits – a content bracket with positive effects on the umbrella brand.
Corporate Brand: Dawonia
Branding Strategy. Communication Concepts.
Reaching for the Stars
Five-star retirement homes – for DPF, as part of an interdisciplinary process, TPA developed an exclusive residential offer for wealthy retirees with all the trappings of a five-star hotel and the cosy feeling of your own four walls. The retirement home concept, which is unrivalled in the segment to date, was realised in Constance, Munich and Berlin in exclusive inner-city locations surrounded by life and diversity, and enriched through the product strategy with sport offers to keep residents healthy and physically and socially active. With cuisine provided by celebrity chef Tim Raue. With curated cultural and travel offers. And with outpatient and inpatient care, if required. Everything you need for a long, fulfilling and self-determined life where age is not the focus, but rather the enjoyment of your new-found free time.
Golden Ager Product Brand: Tertianum
Value Concept. Branding + Communication Strategy. Prototyping Concepts.
Simplify Your Life Campus
TPA quickly developed what was set as a challenge in the briefing into its strength: since the distance to Hamburg’s city centre and the proximity to the industrial area did not allow for any external interlocking, the solution was to develop a strong conceptual identity in the name of the client Apartment040. Based on intensive trend and benchmark research, the SYLC concept was developed for the serviced apartments from the mindful-living drivers of health, recreation and mindfulness. The promise for the always-stressed target group of performance-stricken business nomads: more calmness and performance at work through more health and satisfaction. This concept is reflected, for example, in the outdoor facilities with areas for working out in the fresh air or relaxing among the greenery, as well as in partnerships with sports and health facilities.
Hospitality Product Brand: SYLC
Value Concept. Branding + Communication Strategy.
The Awakening of a Historical Beauty
An identity has come into being under the concept of awakening that artfully combines the past and future of a historic architectural gem. The high standard of the developer COPRO, who gives the new ensemble new splendour with an eye for the details, is also reflected in the extraordinary elegance of the measures. Arousing desire, making values tangible, faster marketing at prices above the upper limits of market level – these goals were achieved by making storytelling out of the transformation process and cautious awakening from Sleeping Beauty slumber.
Residential Location Brand: GLINT Berlin
Product Strategy. Branding + Communication Strategy. Campaign.
An Architectural Gem by Daniel Libeskind
Positioned as an architectural gem with the unmistakable signature of Daniel Libeskind. A collector’s item for an international and prestigious clientele. The name ‘SAPPHIRE’ stands for rarity, uniqueness and brilliance. The shimmering blue facade with its corners and edges that permeate the overall design as a stylistic element. The campaign as architectural jewellery. And the star architect is always in the spotlight: for Daniel Libeskind’s first German residential building, TPA developed the branding and communication strategy and realised all sales measures.
Residential Location Brand: SAPPHIRE Berlin
Branding + Communication Strategy. Campaign
Discover the Urban Hideaway
How do you portray the discovery of a previously unappreciated residential area? For the B&L Group, TPA developed the vision and product strategy for the cosmopolitan oasis. Landscape planning, canoe garage, sun decks and much more – the objective was to literally bring life to the oasis in the residential area using features oriented towards target groups and trends, to make use of the branding to arouse curiosity via the themes of discovery and taking the plunge. And to make the diametric opposites of nature and urbanity tangible within the communication measures – with outstanding sales success.
Residential Location Brand: OASIS Berlin
Product Strategy, Branding + Communication Strategy. Campaign.
Like Living on a Superyacht
The strikingly flowing forms of the GRAFT architecture, the waterside location directly on the Spree, the sun decks and its own docks – TPA translates the residential offer of Bauwerk Capital into the feeling of living on a super-yacht. Swashbuckling, bold, masculine: the image of the WAVE Waterside Living brand gets to the point with no frills and is reminiscent of powerful sports cars and breathtaking style icons. It makes an uncompromising statement for Berlin. And for an extravagant lifestyle.
Residential Location Brand: Wave Berlin
Product Strategy. Branding + Communication Strategy. Campaign.
Our Awards
Pride is a beautiful Thing.
IMMOBILIEN-MARKETING-AWARD
2018
Kategorie Wohnimmobilien: „GLINT“
2015
Kategorie Wohnimmobilien:
„SAPPHIRE“ by Daniel Libeskind
2014
Kategorie Wohnimmobilien:
„Metropol Park“
2013
Nominierung „Faszination Bunker“
IMMOBILIENMANAGER AWARD
2016
Nominierung: Kommunikation
2011
Immobilienmanager Award
Kategorie: Kommunikation
2010
Kategorie: Kommunikation
„GSW Club“
EUROPEAN PROPERTY AWARDS
2018/2019
Best Development Marketing Germany
„GLINT“
2017/2018
Best Development Marketing Germany
„WAVE Waterside Living“
2016/2017
Best Development Marketing Germany
„SAPPHIRE“ by Daniel Libeskind
RED DOT AWARD
2018
Kategorie: Communication Design
Buchveröffentlichung:
„AM TACHELES – AFTER NOW“
2018
Kategorie: Communication Design
Buchveröffentlichung:
„GLINT“